Facebook’s latest changes include secure browsing, embedded posts and video ads.
Facebook Enables Secure Browsing
In 2011, Facebook gave users the option to enable HTTPS browsing — a more secure option for users who frequently accessed the social network from public Wi-Fi spots such as coffee shops, airports and schools. When you access Facebook from anywhere — your home network or via public Wi-Fi — you’ll notice a lock icon and “https” rather than “http” in the Web address. This means that your browser now communicates with Facebook using a secure connection, reducing the risk that your account could be hacked.
Facebook Introduces Embedded Posts
Facebook’s newest feature, “Embedded Posts,” let people add public posts from Facebook to their blog or website. Twitter and Instagram are two other social networks that also allow the capability. Embedding posts is yet another move for Facebook toward encouraging public conversation and discovering news. Embedded Posts is rolling out gradually to all users, beginning with five news sites: CNN, Bleacher Report, Huffington Post, Mashable and People, it said. Once it’s enabled, you’ll be able to click an “Embed Post” link within your news feed or from the page’s timeline.
Facebook Launches Video Ads
Facebook’s video ads which will look a lot like short TV ads will reportedly last 15 seconds and be shown in your news feed no more than three times a day. These ads don’t come cheap either: Depending on targeting options, they could cost companies up to $2.5 million per day. There’s still a lot unknown about these video ads, such as whether they’ll be shown full-screen or in-line and whether they’ll be placed at the top of your news feed to guarantee eyeballs for advertisers or interspersed within your news feed, which seems more user-friendly.
Picture Credits: Babble & FB Blog